Northern Auto Market
On May 1, FAW Toyota once again took the lead in announcing monthly sales data: in April 2025, it sold 65,024 new vehicles, a year-on-year increase of 32%; after exceeding 172,000 units in the first quarter, achieving a year-on-year increase of 9.6%, it once again continued its record of positive growth. Among them, sales of electrified models were 34,794 units, accounting for 54%; sales of high-end models on the TNGA-K platform and above were 39,087 units, accounting for 60%; once again verifying the strong momentum of the brand moving upward and toward newness.
The Shanghai Auto Show highlights a new vision of "embracing innovation and winning the future together"
For the automotive industry, the biggest event in April was none other than the 21st Shanghai International Automobile Industry Exhibition. At this exhibition, under the theme of "Establishing a global presence, becoming more Chinese," Toyota announced its goal of "building better cars" and promoted the "RCE" system led by Chinese designers, aiming not only to rapidly develop all-new products in China, but also to accelerate the renewal of existing models on sale, making them more "intelligent and cool" and giving users greater "peace of mind and safety"; as a major practitioner of Toyota's strategy in China, FAW Toyota's future is also more anticipated and inspires greater confidence.
The bZ5 is positioned as a "super-sensory space capsule" and features five core values: all-angle aesthetics, all-around protection and safety, all-immersive intelligent cabin, all-scenario intelligent driving assistance, and all-guaranteed QDR; more importantly, media reporters attending the launch event said one after another that the bZ5 is already a benchmark model for current safety intelligent assistance.
The core secret behind achieving "benchmark" status is that the bZ5 is equipped with the all-new Toyota Pilot intelligent driving assistance system jointly built by the Momenta5.0 urban assistance driving system + TSS. Relying on a 544 Tops high-computing-power chip and 33 intelligent perception hardware components, it realizes more than 30 functions including urban and highway navigated driving assistance and assisted parking, providing users with a safer, more convenient, easier, and more comfortable new intelligent driving assistance experience.
In addition, the bZ5 also fully inherits Toyota's pursuit of "zero traffic accident fatalities," 28 years of electrification R&D accumulation, the endorsement of zero battery accidents, and FAW Toyota's more than 20 years of high quality, high durability, and high reliability QDR attributes. It can be said that all of the bZ5's technological charm is premised on safety and quality, and is in the same line as Toyota's century-old heritage and FAW Toyota's more than 20 years of accumulation.
In addition to product strength, the price of the bZ5 is even more full of sincerity. The 130,000-yuan-class 550-kilometer long-range version comes standard across the lineup with a 200-kilowatt motor; the benchmark model equipped with L2-level driver assistance has its price brought down to the 160,000-yuan class. It also offers pre-sale benefits where a 500-yuan intent deposit paid before launch offsets 5,000 yuan of the final payment, and can be stacked with a launch benefits gift package.
FAW Toyota's sincerity to users is not only shown in the bZ5, but is innate. For example, the ongoing "Time Renewal Plan" is based on the full cycle of users' car purchasing and car use, and uses a "vehicle age value-added subsidy" mechanism to completely eliminate users' time worries and range anxiety; from May 1 to June 30, this "plan" continues to be upgraded. In addition to an additional 1,000 yuan subsidy for each additional year of vehicle age, it encourages "two people traveling together," meaning each person in a two-person group purchase will receive another 5,000 yuan reduction, and at the same time is given "service care gifts" such as safety inspections, genuine parts coupons, and beauty service deduction vouchers; therefore, many users have said, "FAW Toyota's value is still rising."
Postscript:
April is the beginning of the second quarter. The excellent performance in the starting month not only demonstrates FAW Toyota's strong momentum, but also allows people to see FAW Toyota's new path for sustainable development and powerful expansion capacity this month. Whether it is staying true to its original aspiration and ensuring QDR attributes with sincerity and craftsmanship, or opening its doors to embrace advanced partners and setting a new benchmark for safety intelligent assistance, in essence both are a concrete manifestation of "transformation and upgrading." But for FAW Toyota, what it pursues is more than these, just as the relevant responsible person said in an interview: "More important than sales figures will always be users' safety and smiles."
